Meet the marketing strategist behind Umami Content.

Let's keep it simple: make good, trust-worthy content that drives results to help your business succeed.

Get to know Nina Roper Yearwood.

Umami Content is Nina Roper Yearwood, a B2B Digital Marketing Consultant with deep roots in SEO and Web Analytics.

 

She first fell in love with SEO while working for a news company. A decade later, she’s built a wealth of experience covering the full spectrum of digital marketing.

Data-driven and results-oriented, you’ll find her in the intersection of creativity and analytics passionately invested in your success and helping you make it happen through delicious SEO and Content Marketing that’s bold, flavorful, and hearty.

A mother of three adrenaline junkies, she lives by the saying that the early bird drinks a lot of latte macchiato.

nina-roper-yearwood-umami-content (2)
10+ years of extensive digital marketing experience in digital-first organizations

Work Experience

DIGITAL MARKETING CONSULTANT FOR B2B SMEs in Manufacturing

I’ve been helping B2B companies improve their online presence through SEO & valuable content since 2016.

Industry: Manufacturing, Online Media, and SaaS
Geographical focus: The EU, UK, and the United States

COPPERBERG

Social Media Manager since 2021.

INS-PI

Digital Content Producer from 2/2021-6/2021.

GATEGROUP

Social Media Monitoring & Media Monitoring Specialist from 2019-2020.

FINANCIAL TIMES

Web Analyst from 2014-2016.

RAPPLER

SEO Analyst from 2011-2013.

Marketing Certifications

  • semrush-badge
  • content-marketing-badge-2020
  • inbound-marketing-badge-2020
  • certificate-8st88ep24w54-1629640379

Need an extra pair of capable hands for your marketing campaigns ?