Meet the digital communications consultant behind Umami Content.
Let's keep it simple: create clear, credible communications that help organizations be understood, trusted, and remembered.
Get to know Nina Roper Yearwood.
Umami Content is Nina Roper Yearwood, a B2B Digital Communications Consultant with deep roots in Digital Marketing and Web Analytics.
My work today focuses on helping B2B organizations clarify messages, shape narratives, and surface expertise through digital channels, events, and conversation-led content formats.
With roots in online media, I began my career working with data, SEO, and audience behavior at digital-first news organizations — experience that continues to inform how I approach clarity, relevance, and credibility in communications today.
My approach is both thoughtful and practical: understanding context, staying inquisitive, and turning conversations into communications that extend beyond a single moment.
A mother of three adrenaline junkies, I live by the belief that good conversations, like good coffee, are worth slowing down for.
10+ years of extensive communications& digital marketing experience in digital-first organizations
Work Experience
B2B DIGITAL COMMUNICATIONS CONSULTANT
Supporting organizations with digital, social, and event communications across Europe, the UK, and North America.
Industry: Manufacturing & Industrial, Online Media, and B2B Technology & Platforms
COPPERBERG
Social Media Manager since 2021.
Leading social communications, event visibility, and content-led initiatives for a global B2B business community. Creator and host of Copperberg Conversations on Manufacturing Matters, a video and audio series designed to surface expert perspectives and industry insights.
INS-PI
Digital Content Producer from 2/2021-6/2021.
GATEGROUP
Social Media Monitoring & Media Monitoring Specialist from 2019-2020.
FINANCIAL TIMES
Web Analyst from 2014-2016.
RAPPLER
SEO Analyst from 2011-2013.
Need an extra pair of capable hands for your digital communications ?
B2B Digital Communications Consultant
Umami Content is Nina Roper Yearwood, a B2B digital communications consultant supporting organizations with social, event, and expert-led communications.
Contact:
- nina@umamicontent.com
- Aachen, Germany