B2B Digital Communications
for Manufacturing & Industrial Ecosystems
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MIXED MEDIA (TEXT, AUDIO, VIDEO)
Audio and video series, interviews, and conversation-led formats that bring expert voices and real-world perspectives to the forefront — often used to support events, communities, or ongoing communications.
EDITORIAL FRAMING
Editorial framing, discussion outlines, and guidance to shape purposeful conversations — ensuring clarity of message , relevance to your audience, and alignment with the broader narrative.
REUSABLE CONTENT ASSETS/REPURPOSING
Creation of reusable content assets designed for social and other digital channels, helping extend the life and reach of conversations over time. Whether it's a pillar report, case study, or industry interview, we'll ensure it's adapted for relevant digital channels (e.g., social, email, web) to maximize visibility.
Social Media
Ever feel like your communications and marketing team is spread too thin from all the labor- and time-intensive content activities? Free up your valuable resources for more strategic tasks with the extra horsepower we’ll provide you through paid and organic social media marketing–so that you never have to worry about social media again.
STRATEGY
Look at the big picture. Understand where you are and how you can get to your target destination with a social media audit and a bespoke social media strategy that provides you with a blueprint for success.
CONTENT CREATION
Engage with your target audience, build your brand, and promote your business on social media with a consistent presence and delightful storytelling that attracts your target audience.
PAID SOCIAL
Targeted paid social support (primarily LinkedIn) to reinforce visibility around key moments, campaigns, or content assets when amplification is needed.
Event & Campaign Promotion
Support around defined moments — such as events, launches, and industry initiatives—shaping messaging and visibility before, during, and after key activities.
Whether the goal is attendance, engagement, or extended reach, communications are designed to work beyond the moment itself.
STRATEGY
We’ll help you cook up a holistic digital promotion strategy covering your website, email marketing, social media, in-app event engagement, and more.
CONTENT CREATION
Get that much-needed buzz for your event with done-for-you social media copies (including calendar management), email sequences, and in-app event messages with all the right touches.
AMPLIFICATION
End-to-end event amplifications to extend reach, surface insights, and turn moments into reusable content assets.
How we can work together
A preview of what it's like to work with Umami Content.
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Step 1: Understand the context.
We'll begin with a kick-off call to learn about your business, products, customers, competition, and goal for your content strategy. At this stage, we'll get familiar with your tone of voice to stay on-brand and produce assets consistent to how you sound.
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Step 2: Develop the strategy.
Each campaign begins with a strategy complete with action points. We'll work together to identify what success looks like for the project and how to get there.
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Step 3: Deliver the service.
After an agreement is reached, we'll get down to the nitty-gritty and focus on the execution and delivery of agreed on output to help your business succeed.
Still have any questions? Contact us
Need support with communications around an upcoming moment or ongoing visibility?
B2B Digital Communications Consultant
Umami Content is Nina Roper Yearwood, a B2B digital communications consultant supporting organizations with social, event, and expert-led communications.
Contact:
- nina@umamicontent.com
- Aachen, Germany